Most people don’t realise that the clothes we wear every day are often treated with a cocktail of chemicals – dyes, bleaches, wrinkle-resisters, flame retardants, and stain-proof coatings. They make fabrics look bright, feel soft, or last longer on the shelf, but they come with a hidden cost. That takes a toll on your body without realising, for example polyester underwear that can kill testosterone levels and even fertility.

Your skin is your body’s largest organ, and it’s not a perfect barrier. What you put on it can be absorbed into your bloodstream. That means the chemicals in clothing aren’t just sitting on the surface – over time, some of them can make their way inside you.

We believe clothing should feel good and be good for you. That’s why we’re focused on natural fibres, safer production methods, and designs that don’t compromise your health for the sake of convenience. When you choose cleaner clothing, you’re choosing something better for your body and the planet.